For brands
Bringing a fashion brand into Serbia, and growing it there.
- Expanding brand presence
- Developing B2B partnerships
- Negotiating with distributors and retailers
- Identifying new market opportunities
Fashion business development, Belgrade
PolinaBuzinova
I know fashion from both sides: five years buying at Rendez-Vous, now growing TBS, a French brand, in Serbia.
Belgrade is where the Sava meets the Danube.
My work happens where buyers meet brands.
Sava
The buyer side
Five years buying fashion at Rendez-Vous.
- Assortment planning
- Product selection
- Retail strategy
Danube
The brand side
Now representing TBS, a French fashion brand, in Serbia.
- Brand presence
- B2B partnerships
- Distributors and retailers
- New market opportunities
Ušće, where both rivers meet
My experience on both the buying and brand sides gives me a strong understanding of the commercial priorities of retailers and suppliers.Polina Buzinova
Two ways to work together.
For multi-brand stores
Developing local stores that sell, from the rail to the screen.
- Assortment management
- E-commerce
- Marketing
- Sales performance
Based in Belgrade. At home on Balkan roads.
Serbia, Montenegro, Bosnia and Herzegovina, Slovenia: I know the region by road, often aboard CitroHouse, our Citroën camper.
Bringing a brand to Serbia, or building a store that sells?
Let's talk about a long-term partnership that works for both sides.